Integrated Advertising & Public Relations
The Integrated Advertising and Public Relations major at MSUM is the best of both worlds. You’ll explore creative problem solving through advertising and work with real clients, host public relations events and learn what transpires to make them run smoothly. Get ready to hit the ground running.
See all the Integrated Advertising and Public Relations degree options
Our comprehensive curriculum ensures you’ll be well prepared for a job in any type of business—ad agencies, public relations firms, TV stations, production studios, government agencies, or one of the thousands of companies that have in-house advertising and public relations departments.
From MSUM’s student-run ad agency and public relations firm, to internships and national competitions, the wealth of real-world experience you’ll accumulate during your time in the Advertising and Public Relations program will be an advantage in landing the job of your dreams.
You’ll learn by doing, not just by studying textbooks. Plan an event. Design a print ad. Interact with the media. Film a commercial. Pitch your idea to a client. You’ll do it all and try your hand at all aspects of the industry.
There’s no waiting to join the program; you can jump right in your first semester at MSUM. Building your foundation from the start allows you to enhance your skills to a greater degree.
Advertising & Public Relations Student Success Stories
Why I Love MSUM
Judah Lind shares why he loves being a transfer student at MSUM.
Ad & PR alum serves as Minnesota communications director for presidential campaign
With a passion for highlighting policies and legislation and crafting messaging that resonates with Minnesota residents, advertising and public relations alum Lexi Byler has built strong relationships with Minnesota media and communities as she works to align presidential campaign strategy with both state and national concerns.
Honoring Excellence: Michelle Olson Joins PRSA College of Fellows
Michelle Olson has been inducted into the College of Fellows of the Public Relations Society of America (PRSA) for her distinguished career and contributions to the public relations field.
Enhance your education outside the classroom through hands-on learning in student-run agencies, internships and more.
You might also be interested in…
MSUM’s advertising and public relations program combines the two fields of study to broaden your career options exponentially. Get hands-on experience working with a student-run advertising agency. Here is just a sample of advertising and public relations that are predicted to experience job growth through this decade.
What are some Common Advertising & Public Relations Related Careers?
| Career | Job Growth (2021-2031) | Median Pay |
|---|---|---|
| Creative Director | 4% | $101,000 |
| Public Information Officer | 8% | $120,000 |
| Sports Information Specialist | 8% | $63,000 |