Digital Media Management Degree 4-Year Plan
The 4-Year Plan is a model for completing your BS in Digital Media Management degree in a timely manner. The plan below is one of several possible ways for you to complete the Digital Media Management degree. Your individualized plan may look different if you have already fulfilled some requirements. Check your Financial Aid as it may require additional term credits for full-time funding. You must complete all university and program requirements successfully to complete this degree (GPA, 120 credits, LASC, WI, residency).
- Program: Bachelor of Science: Digital Media Management
- Total Credits: 120
- Catalog: 2024-2025
First Year
| Curriculum | Course | Course Title | Credits |
|---|---|---|---|
| Fall (1st Fall) | |||
| First Year Experience Course | FYE 101 | First Year Experience | 1 |
| LASC Goal 1A | COMM 100 | Speech Communication | 3 |
| LASC Goal 1B | ENGL 101 | English Composition | 3 |
| LASC Goal 5 | ECON 202 | Principles of Economics I: Micro | 3 |
| LASC Goal 8 | 3 | ||
| LASC Goal 6/WI | 3 | ||
| Total Credits: 16 | |||
| Spring (1st Spring) | |||
| LASC Goal 4 | If Marketing Emphasis take MATH 127 or MATH 234 | 3 | |
| LASC Goal 2 | 3 | ||
| LASC Goal 3 | 3 | ||
| LASC Goal 6/WI | 3 | ||
| General Elective/Minor Course: | 3 | ||
| Total Credits: 15 | |||
Second Year
| Curriculum | Course | Course Title | Credits |
|---|---|---|---|
| Fall (2nd Fall) | |||
| Core Requirement: WI | PMGT 385 | Process Leadership | 3 |
| Core Requirement: | GID 230 | Introduction to Digital Design | 4 |
| Writing Intensive: | 200-level or higher | 3 | |
| Core Requirement: | COMM 283 | Advertising and Public Relations Principles | 3 |
| LASC Goal 5 | 3 | ||
| Total Credits: 16 | |||
| Spring (2nd Spring) | |||
| Core Requirement: | MKTG 270 | Principles of Marketing | 3 |
| Core Requirement: | COMM 352 | Social Media Campaigns | 3 |
| Core Requirement: | PMGT 300 | Project Management and Scheduling | 3 |
| LASC Goal 3 | 3 | ||
| General Elective/Minor Course: | 3 | ||
| Total Credits: 15 | |||
Third Year
| Curriculum | Course | Course Title | Credits |
|---|---|---|---|
| Fall (3rd Fall) | |||
| Core Requirement: | GID 250 | Introduction to Interactive Media | 4 |
| Core Requirement: | MKTG 421 | Consumer Behavior | 3 |
| Emphasis Requirement: | 3 | ||
| Elective/Minor/Emphasis Course: | 3 | ||
| General Elective/Minor Course: | 3 | ||
| Total Credits: 16 | |||
| Spring (3rd Spring) | |||
| Core Requirement: | MKTG 325 | Digital Marketing | 3 |
| Core Requirement: | MGMT 260 | Principles of Management | 3 |
| Core Requirement: | PMGT 301 | Introduction to CRM | 3 |
| General Elective/Minor Course: | 3 | ||
| LASC Goal 10 | 3 | ||
| Total Credits: 15 | |||
Fourth
| Curriculum | Course | Course Title | Credits |
|---|---|---|---|
| Fall (4th Fall) | |||
| Core Requirement: | COMM 354 | Social Media Metrics | 3 |
| Core Requirement: | COMM 400 or COMM 403 | Mass Media Ethics and Issues or Communication Law | 3 |
| Emphasis Requirement: | 3 | ||
| Emphasis Requirement: | 3 | ||
| General Elective/Minor Course: | 3 | ||
| Total Credits: 15 | |||
| Spring (4th Spring) | |||
| Core Requirement: | PMGT 401 | Customer Relationship Management and Consulting | 3 |
| Core Requirement: | COMM 423/ MKTG 423 | Marketing Communication | 3 |
| Elective/Minor/Emphasis Course: | 3 | ||
| General Elective/Minor Course: | 3 | ||
| Total Credits: 12 | |||