This is MGMT 229 or ENTR 229 course and designed to provide you with hands-on experience and up-to-date information on how to start and set up your own business. It is co-taught by a team of experts and developed in cooperation with local business associations, the course will focus on the accounting, financial, legal, marketing and planning areas of setting up and running a start-up business. In this course you will learn:
- Entrepreneurship Mindset
- problem-solution fit
- customer visit
- prototyping
- Preparing a Business Model
- Legal
- choosing the form of business organization
- preparing and filing documents
- regulatory considerations
- intellectual property protections
- basic contracts
- insurance
- Accounting and Finance
- basic accounting
- income forecasting
- grants and loans
- business taxes
- Marketing and Strategy
- definition of marketing
- goods and services
- marketing plan: strategy and tactic
- customer experience management - B2B, B2C, C2C
- Online Marketing
- basic online/digital marketing
- social media marketing/platform
- online marketing analytics
- Business and Personal Ethics